Why we focus on ‘Service Design’ and not ‘Digital’
![a sign saying 'service design team' with a stickly note on it saying 'the team formerly known as 'digital''](https://servicetransformation.blog.essex.gov.uk/wp-content/uploads/sites/6/2018/03/doorsign-1024x785.jpg)
This post talks about why we’ve changed the way we describe our team and the work we do. One of the main issues we’ve had with having a ‘digital’ team is that it suggests that designing and building online services is the responsibility of a select group of people in a corner of the organisation. We also found that colleagues found it hard to understand what ‘digital’ really meant: can you ‘be digital’ or ‘think digital’?