This post talks about why we’ve changed the way we describe our team and the work we do. One of the main issues we’ve had with having a ‘digital’ team is that it suggests that designing and building online services is the responsibility of a select group of people in a corner of the organisation. We also found that colleagues found it hard to understand what ‘digital’ really meant: can you ‘be digital’ or ‘think digital’?
About the team
We are just at the beginning of our journey, and we're busy building teams to help us explore and deliver what a council of the future should be. We believe that by focussing on service design, putting user need at the heart of our thinking, then we can bring a real focus and impact on the challenges facing Essex.